The economic pendulm continues to swing, though I’m not sure in what direction exactly. As things start to gear up in the aftermath of the economy of mass destruction, here are ten questions to consider for your business’ health and long term well-being:
- Could we be selling more of our “stuff”?
- Have we defined exactly how we want our brand(s) to be perceived in the real world?
- Have we clearly communicated this to employees?
- Are all of our operations — from manufacturing to sales to customer service to admin — aligned with how we want our brand to be perceived?
- Do we know which of our brand touchpoints drive long-lasting customer relationships?
- Do we track what our customers, prospects, and influencers really think of us?
- What is the benefit users receive from each of our brands — our value proposition?
- How are we distinctive from our competitors?
- Are we generating the most return from the customer lifecycle?
- What’s getting in the way of achieving our business goals and objectives?
Chew on these for a while. When you’ve answered the questions and formalized your action plan that I’m certain will result, you’ll be well on your way to business health and long term success. Happy pondering.
