Mike Paffenback

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Homepage: http://www.touchpoint-management.com

Posts by Mike Paffenback

A Great Quote About Competition

-05002011-10-20T07:00:53+00:00312011bAmerica/New_YorkThu, 20 Oct 2011 07:00:53 +0000 20, 2011 - 7:00 am10

Posted in Brand Touchpoints | 2 Comments

What Exactly is Brand Identity and Brand Communications?

-05002011-10-19T11:03:08+00:00312011bAmerica/New_YorkWed, 19 Oct 2011 11:03:08 +0000 19, 2011 - 11:03 am10

Tags: brand communications, brand identity, brand identity platform, brand interactions, brand touchpoints
Posted in Brand Identity, Brand Image, Brand Touchpoints | 3 Comments

A Healthcare Brand Touchpoint That Missed The Mark

-05002011-10-17T19:46:30+00:00312011bAmerica/New_YorkMon, 17 Oct 2011 19:46:30 +0000 17, 2011 - 7:46 p10

Tags: brand identity, brand touchpoints
Posted in Brand Touchpoints | 5 Comments

How to Identify Your Brand Touchpoints

-05002011-10-11T11:35:49+00:00312011bAmerica/New_YorkTue, 11 Oct 2011 11:35:49 +0000 11, 2011 - 11:35 am10

Tags: brand, brand interactions, brand touchpoints, customer loyalty
Posted in Brand Touchpoints | 1 Comment

What’s Your “Brand Experience” Like?

thAmerica/New_Yorkp30America/New_York09bAmerica/New_YorkThu, 29 Sep 2011 11:45:07 +0000 29, 2011 - 11:45 am09

Tags: brand identity, brand touchpoints, challenger brand
Posted in Brand Touchpoints | 1 Comment

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